Solve a Real ProblemThough this seems obvious, this first point is critical: make sure your app solves a real problem. This means you’ve identified actual people and businesses that have this problem and are actively looking for a solution. Perhaps they have already tried other tools or cobbled something together on their own. For example, I’ve verified Google Apps users are looking for an intuitive way to organize their work and manage tasks with others. GQueues fills this need as a full-featured task manager that allows users to assign tasks, share lists, set reminders, create tasks from email and tag work for easy filtering. Google Apps users come to the Marketplace with a variety of needs, make sure your app addresses at least one of them.
Create Several Points of IntegrationAs you solve a customer’s problem, make sure you integrate with their existing tools. For Marketplace customers, this means adding as many integration points with Google products as possible. This is important for several reasons. First, it’s great for the user and facilitates adoption. If your service works seamlessly with other products they are already familiar with, they don’t have to spend time learning something new. For instance, GQueues has two-way syncing with Google Calendar. Since users already know how to drag events to new dates in Calendar, dragging GQueues tasks around the calendar is quite intuitive. Secondly, more integration directly helps your app’s listing in the Marketplace. Each listing has a set of icons representing product integrations. GQueues integrates with Calendar, Mail, Contacts and Google Talk, which indicates to a customer that using this tool will allow their users to work more efficiently. Plus, customers can search based on integration points, so the more you have, the broader your presence in the Marketplace.
Engage Your CustomersOnce you’ve listed your deeply integrated app that solves a real problem on the Marketplace, be sure to engage with your customers. The Marketplace allows users to rate your app and leave verified reviews, which not only impact the app’s listing position, but greatly influence potential customers’ willingness to test it out. I manage the GQueues Marketplace listing with a two-fold approach:
- Encourage happy customers to leave a review after a successful support interaction
- Reach out to users leaving negative reviews to address their specific issue and understand better how the app can be improved.