While it's often used in disaster situations, it can also be used for conducting research in areas that are far from internet connectivity.  A great example of that is a project that Google and NASA conducted at Kelly Lake in British Columbia.
 

 
Discovery Channel has a great video that features Googler Sean Maday (who has shown us some cool Google Earth Plug-in tools in the past).  The video isn't embeddable, but you can 
watch it here on the Discovery Channel site.
 
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