YouTube API: Building Professional Video Sites

Using video on your website can add greater depth and richness for your audience. However, to do encoding, hosting and streaming right it takes some time and skill. If you’re lacking in either, here are some suggestions for sites that make it easy to help you setup video-based websites.

VidCaster is a video content management system, whose goal is to make building a website with video as easy as possible. VidCaster makes use of custom URLs, video sitemaps, metadata, and thumbnails to integrate well with search engines. They provide lots of features to customize your video site, like uploading a logo, picking a theme and choosing custom colors, and you can even upload custom CSS. Using their video management interface, you can publish, unpublish and delete videos. VidCaster can even distribute the videos from your video site to third-party sites such as YouTube and Twitter, and they can also integrate analytics from third-party sources. VidCaster uses OAuth2 with the YouTube API to manage the user’s YouTube account, using both SUP (Simple Update Protocol) and polling to make sure a user’s video site is always in sync with their YouTube channel. Companies that use VidCaster include AirBnB, Hackers and Founders, and Dirtcast.

By integrating closely with YouTube’s data API, VidCaster makes it easy for users to take advantage of YouTube’s video service from within their own custom video site.

Moviecom.tv tries to make it easy for businesses to build video sites about their company. Like VidCaster, Moviecom.tv provides users with a variety of features to customize their video site. They too show videos hosted on YouTube, but their integration with YouTube doesn’t yet include all the features that VidCaster does — for instance, Moviecom.tv can show YouTube videos using the iframe player, but they haven’t yet integrated with YouTube’s data API. This is something they plan on doing early in 2012. Moviecom.tv also touts their mobile application which takes the friction out of recording and uploading video to the right place. And they’re doing well at it — they were recently named a Red Herring Global 100 Winner. Internet World, City Index, and Staples are all example sites created using their platform:

Companies like VidCaster and Moviecom.tv are a welcome part of the online video ecosystem. As Moviecom.tv CEO Gillian O'Neil once noted, Moviecom.tv isn’t competing with YouTube. By enabling third-party video sites to embed YouTube videos, YouTube isn’t trying to get a bigger piece of the pie. They’re making the pie bigger.